HYBRID EVENT BLUEPRINT

BEST PRACTICES FOR PLANNERS
AND ATTENDEES 

Hybrid events—combining in-person and virtual experiences—have transformed the event landscape, offering increased accessibility, engagement, and financial sustainability. As companies face economic uncertainties and budget cuts, hybrid models provide a costeffective solution that maximizes event impact while optimizing resources. Research shows that 73% of event planners believe hybrid events increase accessibility and audience reach (PCMA, 2025 Hybrid Event Strategy Report). This Platinum Paper explores the benefits and challenges of hybrid events from both an event planner’s and an attendee’s perspective, supported by recent industry insights.  

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